The Singapore-based cryptocurrency platform became an official sponsor of the Turkish soccer club Galatasaray. The latter will feature the company as its crypto partner on multiple platforms and media assets.
Bitget Attracted Another Soccer Team
The most successful soccer club in Turkey – Galatasaray – inked a sponsorship agreement with Bitget for the remainder of the 2021-22 season. The platform will also serve as an official cryptocurrency partner of Galatasaray’s basketball squad.
“The mutually beneficial relationship allows crypto exchanges to leverage well-known sports teams to build brand awareness and enable sports fans to learn about the evolving crypto trend,” the club stated.
Bitget’s CEO – Sandra Lou – praised Turkey as a leader in the digital asset sector. In her view, the nation has shown “great interest” and “continues to lead education sharing opportunities in this field.”
Commenting on the collaboration was also Galatasaray’s Vice President – Bikem Kanik. She explained that the club chose Bitget because of its leading position in the industry. It also “fits our vision,” the exec added.
Bitget put its name next to other prominent companies that serve as Galatasaray’s backers. These include Nike, Sixt, Turkish Airlines, Burger King, and more.
The exchange made its first interaction with the soccer world in September 2021. Back then, it became the official cryptocurrency partner and sleeve sponsor of the Italian giant Juventus.
“It is a pleasure to welcome Bitget as the first Juventus sleeve partner and help them increase their awareness across our fanbase worldwide,” Giorgio Ricci – Chief Revenue Officer at the club – commented.
Other Soccer Clubs That Joined The Crypto Ecosystem
Similar to other sectors, diving into the digital asset industry has become a trend among soccer teams. In August last year, the Italian AC Milan teamed up with BitMEX to introduce the latter as its Official Sleeve Partner and Official Cryptocurrency Partner.
A few months later, the Argentine Football Association (AFA) collaborated with Bybit. The trading venue will serve as the Global Main Sponsor of all selections until November 2023.
The most successful English soccer club – Manchester United – also joined the club by shaking hands with Tezos. As a result of the $27 million deal, the “Red Devils” will put the blockchain platform’s logo on its training apparel. Manchester United has already started promoting the marketing initiative on its club’s center.